Do we order product review information display? How?
Abstract
This article examines whether (if so, how) ordered (versus random) product review display would be more helpful and easier to comprehend. The results from a set of experiments show that product reviews ordered by their types (i.e., presenting an attribute/experience-based review before another type) are perceived to be more helpful and easier to comprehend. We further observed that displays of attribute-based product reviews followed by...
Paper Details
Title
Do we order product review information display? How?
Published Date
Nov 1, 2014
Journal
Volume
51
Issue
7
Pages
883 - 894
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