An Updated and Streamlined Technology Readiness Index
Abstract
The Technology Readiness Index (TRI), a 36-item scale to measure people’s propensity to embrace and use cutting-edge technologies, was published in the Journal of Service Research over a decade ago. Researchers have since used it in a variety of contexts in over two dozen countries. Meanwhile, several revolutionary technologies (mobile commerce, social media, and cloud computing) that were in their infancy just a decade ago are now pervasive and...
Paper Details
Title
An Updated and Streamlined Technology Readiness Index
Published Date
Jun 22, 2014
Journal
Volume
18
Issue
1
Pages
59 - 74
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Notes
History