The Home Country Cultural Determinants of Firms' Foreign Market Entry Timing Strategies

Firms choose foreign market entry timing strategies based on their perceptions and evaluations of the risks and rewards inherent with early versus late entry into that market. We expect a firm's home country culture to have a strong impact on these perceptions, resulting in systematic variation in firm entry timing strategies across firms' country of origin. To this perspective, we integrate extant research which suggests that the host country...