New product development in new ventures: the quest for resources

Volume: 53, Issue: 8, Pages: 2506 - 2523
Published: Nov 7, 2014
Abstract
Innovation and new product development (NPD) are becoming more important as strategic initiatives. Yet, innovation creates challenges for most existing organisations, thus leading to the emergence of new ventures (NVs) as vehicles to deliver innovation. NVs present owners and management with unique opportunities and challenges. On one hand, the NV can focus its attention on specific innovation(s) without having to compete with other goals and...
Paper Details
Title
New product development in new ventures: the quest for resources
Published Date
Nov 7, 2014
Volume
53
Issue
8
Pages
2506 - 2523
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