Reconciling positive and interpretative international management research: a native category approach

The use of ‘native categories’ in management research avoids the input of researchers' a priori understandings into the research process. The rich, unobservable and subjective perceptions of managers may be explored through interpretative research approaches, but these do not meet the positive aspiration of generating findings of generalisable application. A gulf exists between these two research approaches. An approach is described and...