Persistence and Learning: Success Factors of Taiwanese Firms in International Markets
Abstract
A relatively recent trend in international marketing is the rising number of firms from nontriad countries seeking growth and profits from foreign markets. Yet no study has examined the international performance of these firms. How successful have their efforts been? What factors drive their success? The authors examine these questions by building a theory-based conceptual framework that links firm international performance to its antecedents....
Paper Details
Title
Persistence and Learning: Success Factors of Taiwanese Firms in International Markets
Published Date
Sep 1, 2009
Volume
17
Issue
3
Pages
39 - 54
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