Exploring the Influence of Vendor Reputation in IT Outsourcing Decisions: A Transaction Cost Perspective

Past research indicates that firm reputation can be valuable intangible resource by signaling unobservable quality about products, services, skills, and capabilities. Although we might expect firms facing IT outsourcing decisions to consider reputation as a means for assessing quality among potential vendors, the influence of reputation in so-called 'make- or-buy' decisions is not well understood. Toward addressing this gap, we draw from...