The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Abstract
The Journal of Marketing Research has now reached almost four decades of growth since its initiation in 1964. It continues to be a rich source of innovative ideas in research methodology and knowledge diffusion for both practitioners and academics. This article pays tribute to the many scholars who have contributed to the Journal of Marketing Research's success and continued service to marketing researchers worldwide. The authors describe the...
Paper Details
Title
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Published Date
Feb 1, 2003
Volume
40
Issue
1
Pages
1 - 9
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Notes
History