Relationship and role transformations in social media environments

Volume: 29, Issue: 4, Pages: 421 - 428
Published: Aug 9, 2011
Abstract
Purpose This paper seeks to challenge how librarians conceive a number of relationships – between themselves, social media tools, and end‐users, and to argue that this determines the boundaries of service innovation. Design/methodology/approach The paper develops themes and ideas derived from research projects on deployment of social media by library and information professionals completed within the Centre for Social Informatics at Edinburgh...
Paper Details
Title
Relationship and role transformations in social media environments
Published Date
Aug 9, 2011
Volume
29
Issue
4
Pages
421 - 428
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