Original paper
IT as enabler of sustainable farming: An empirical analysis of farmers' adoption decision of precision agriculture technology
Abstract
Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA...
Paper Details
Title
IT as enabler of sustainable farming: An empirical analysis of farmers' adoption decision of precision agriculture technology
Published Date
Dec 1, 2012
Journal
Volume
54
Issue
1
Pages
510 - 520
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Notes
History