It Takes Two to Tango: Signaling Behavioral Intent in Service Multinationals' Foreign Entry Strategies

An unresolved tension exists in the literature on the foreign entry strategies of service multinational corporations (SMNCs). Prior research indicates that SMNCs face higher levels of transaction costs than non-service firms, making them more likely to prefer foreign entry strategies with greater hierarchy and control. Another stream of research suggests that less hierarchical entry strategies could increase SMNCs' flexibility and their ability...