Virtual Community Attraction: Why People Hang Out Online

Volume: 10, Issue: 1, Pages: 00 - 00
Published: Jun 23, 2006
Abstract
Understanding the attraction of virtual communities is crucial to organizations that want to tap into their enormous information potential. Existing literature theorizes that people join virtual communities to exchange information and/or social support. Theories of broader Internet use have indicated both entertainment and searching for friendship as motivational forces. This exploratory study empirically examines the importance of these reasons...
Paper Details
Title
Virtual Community Attraction: Why People Hang Out Online
Published Date
Jun 23, 2006
Volume
10
Issue
1
Pages
00 - 00
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