Business model innovation: it's not just about technology anymore
Abstract
Purpose To innovate the company business model, executives must first understand what it is, and then examine what paths exist for them to improve on it. This article aims to examine this issue. Design/methodology/approach The article provides a practical definition of business models and offers a Business Model Framework (BMF) that illuminates the opportunities for business model innovation. Findings The article finds that BMF sequences...
Paper Details
Title
Business model innovation: it's not just about technology anymore
Published Date
Nov 13, 2007
Journal
Volume
35
Issue
6
Pages
12 - 17
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Notes
History