Routine reconfiguration in traditional companies’ e-commerce strategy implementation: A trajectory perspective

This study explores the roles of routine reconfiguration in traditional companies’ e-commerce strategy implementation. Drawing on the conceptualization of “routine as trajectory”, in which routines are viewed as trajectories of interdependent actions through which organizations accomplish much of what they do, we investigate the interactions between the components of a trajectory, i.e., the trajectory projection, trajectory scheme, and...