Acculturation and identity: Insights from second‐generation Indian Punjabis

This paper presents a research study examining the acculturation and identity of second‐generation Indian Punjabis. It focuses on how they balance their lives between two cultures and reflects on the nature of second‐generation integration in light of cultural context, situational factors, ethnicity and consumption, presenting the conflicts and tensions experienced by participants. The paper reviews existing propositions with regard to...