Innovate or evaporate: Creative techniques for strategists

Volume: 29, Issue: 3, Pages: 370 - 380
Published: Jun 1, 1996
Abstract
null null An organization can gain a strategic competitive advantage by achieving relatively high differentiation, relatively low cost or some combination of the two. Most experts agree that the way to achieve relative differentiation and/or relative low cost is through innovation. The easiest to introduce, yet one of the most beneficial means of improving innovation, is through the use of creative problem solving techniques by individuals and...
Paper Details
Title
Innovate or evaporate: Creative techniques for strategists
Published Date
Jun 1, 1996
Volume
29
Issue
3
Pages
370 - 380
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