The Capabilities of Market-Driven Organizations
Abstract
Considerable progress has been made in identifying market-driven businesses, understanding what they do, and measuring the bottom-line consequences of their orientation to their markets. The next challenge is to understand how this organizational orientation can be achieved and sustained. The emerging capabilities approach to strategic management, when coupled with total quality management, offers a rich array of ways to design change programs...
Paper Details
Title
The Capabilities of Market-Driven Organizations
Published Date
Oct 1, 1994
Journal
Volume
58
Issue
4
Pages
37 - 52
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Notes
History