Entrepreneurial alertness in the pursuit of new opportunities

The recognition and development of new opportunities are at the heart of entrepreneurship. Building from Kirzner's (1973, 1999) work, cognition theory, and McMullen and Shepherd's (2006) recent development, we offer a model involving three distinct elements of alertness: scanning and search, association and connection, and evaluation and judgment. We then conduct multiple studies to develop and validate a 13-item alertness scale that captures...