Health claims on foodstuffs: A focus group study of consumer attitudes

Consumers have become increasingly concerned with the foods they eat and the impact they have on their health. To address this, the food industry has developed a wide array of foods that make health claims to reduce disease risk or to improve/maintain a persons’ health. This study was conducted to examine the impact of health claims on peoples’ reactions to these foods. A series of five focus groups involving 35 women were administered. Taste...