Assimilation and contrast effects of anchoring stimuli on judgments.

Volume: 55, Issue: 2, Pages: 150 - 155
Published: Feb 1, 1958
Abstract
In complex social communication the introduction of reference points may produce two opposing effects. Under some conditions the introduction of a reference point or stand beyond S's current position tends to move him toward the new position. Thus, telling him that experts think it will be at least 10 yr. before peaceful use of atomic power is feasible, may cause an individual to increase his own estimate from one of 5 yr. to one of 6 or 7 yr....
Paper Details
Title
Assimilation and contrast effects of anchoring stimuli on judgments.
Published Date
Feb 1, 1958
Volume
55
Issue
2
Pages
150 - 155
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