THE DIFFERENT ROLES OF SATISFACTION, TRUST, AND COMMITMENT IN CUSTOMER RELATIONSHIPS
Abstract
Several theories of relationship marketing propose that customers vary in their relationships with a firm on a continuum from transactional to highly relational bonds. Few empirical studies have...
Paper Details
Title
THE DIFFERENT ROLES OF SATISFACTION, TRUST, AND COMMITMENT IN CUSTOMER RELATIONSHIPS
Published Date
Apr 1, 1999
Journal
Volume
63
Issue
2
Pages
70 - 87
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