Decision Support Systems for Marketing Managers

Volume: 43, Issue: 3, Pages: 9 - 26
Published: Jun 1, 1979
Abstract
In the past 10 years, a new technology has emerged for assisting and improving marketing decision making. We define a marketing decision support system as a coordinated collection of data, models, analytic tools, and computing power by which an organization gathers information from the environment and turns it into a basis for action. Where such systems have taken root, they have grown and become increasingly productive for their...
Paper Details
Title
Decision Support Systems for Marketing Managers
Published Date
Jun 1, 1979
Volume
43
Issue
3
Pages
9 - 26
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