An espoused cultural perspective to understand continued intention to use mobile applications: a four-country study of mobile social media application usability
Volume: 24, Issue: 3, Pages: 337 - 359
Published: May 1, 2015
Abstract
As most mobile applications are tailored for worldwide consumption, it is a significant challenge to develop applications that satisfy individuals with various cultural backgrounds. To address this issue, we drew on a recently developed conceptualization and associated instrument of mobile application usability to develop a model examining the impact of mobile social media application usability on continued intention to use. Drawing on...
Paper Details
Title
An espoused cultural perspective to understand continued intention to use mobile applications: a four-country study of mobile social media application usability
Published Date
May 1, 2015
Volume
24
Issue
3
Pages
337 - 359
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