Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents

Volume: 42, Issue: 2, Pages: 186 - 204
Published: Mar 1, 2014
Abstract
This article presents a meta-analysis of the antecedents of buyers’ perceived switching costs and switching. The authors synthesize results from 170 independent samples in 152 manuscripts and test several moderator effects and a causal meta-analytic model. The major findings are as follows: (1) Of all antecedents, market-related variables (i.e., alternatives and competition) have the strongest influence on switching costs; they reduce these...
Paper Details
Title
Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents
Published Date
Mar 1, 2014
Volume
42
Issue
2
Pages
186 - 204
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