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The Psychology of Social Norms

Published on Jun 1, 1965
Muzafer Sherif34
Estimated H-index: 34
Abstract
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  • Citations (935)
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#1Christopher Bratt (UKC: University of Kent)H-Index: 10
#2Dominic Abrams (UKC: University of Kent)H-Index: 62
Last. Hannah J. Swift (UKC: University of Kent)H-Index: 12
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Ageism is the most prevalent form of prejudice and is experienced by both older and younger people. Little is known about whether these experiences are interdependent or have common origins. We analyze data from 8,117 older (aged 70 and over) and 11,647 younger respondents (15–29 years) in representative samples from 29 countries in the European Social Survey. Using multilevel structural equation modeling, we test the hypothesis that older people are less likely, and younger people more likely, ...
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#1Izzy Gainsburg (UM: University of Michigan)H-Index: 3
#2Denise Sekaquaptewa (UM: University of Michigan)H-Index: 16
Social psychologists have leveraged social norms messaging about prejudice to improve social climates. Less research, however, has explored how social identities of message sources and recipients (e.g., gender) influence receptivity to these messages. Testing for the effects of source and recipient social identity on message receptivity is not just of theoretical importance, but also has practical implications for who can effectively deliver such messages and whether such messages have unintende...
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#2Laurent Auzoult (University of Montpellier)H-Index: 4
Last. Florent LheureuxH-Index: 7
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AbstractThere is a growing interest in the factors influencing bystanders’ interventions in school-bullying. However, perceived social norms, beliefs about what others do (perceived descriptive nor...
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#1Shahla Asadi (Information Technology University)H-Index: 2
#2Mehrbakhsh Nilashi (Ton Duc Thang University)H-Index: 24
Last. Sarminah SamadH-Index: 8
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Abstract Green IT has attracted policy makers and IT managers within organizations to use IT resources in cost-effective and energy-efficient ways. Investigating the factors that influence decision-makers’ intention towards the adoption of Green IT is important in the development of strategies that promote the organizations to use Green IT. Therefore, the objective of this study stands to understand potential factors that drive decisions makers in Malaysian manufacturing sector to adopt Green IT...
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#1Scott A. Emett (ASU: Arizona State University)H-Index: 4
#2Ronald N. Guymon (GSU: Georgia State University)H-Index: 1
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This study investigates how formal control systems and the behavior of peers influence behavior in accounting settings with imperfect controls. We manipulate formal controls and social norms in a l...
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#1Michael T. Gastner (MTA: Hungarian Academy of Sciences)H-Index: 12
#2Károly Takács (MTA: Hungarian Academy of Sciences)H-Index: 11
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Humans have a demonstrated tendency to copy or imitate the behavior and attitude of others and actively influence each other’s opinions. In plenty of empirical contexts, publicly revealed opinions are not necessarily in line with internal opinions, causing complex social influence dynamics. We study to what extent hypocrisy is sustained during opinion formation and how hidden opinions change the convergence to consensus in a group. We build and analyze a modified version of the voter model with ...
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#1Jessica M. Perkins (Vandy: Vanderbilt University)H-Index: 17
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Background Mosquito net use is an essential part of malaria prevention. Although previous research has shown that many people sleep under a mosquito net in endemic areas, it is unknown whether people underestimate how common it is to sleep under a net every night. Furthermore, perceived social norms about whether most others sleep under a mosquito net every night may contribute to personally sleeping under a net, given decades of research showing that people often mimic others’ behaviours.
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#1Adina Abeles (Stanford University)H-Index: 4
#2Lauren C. Howe (UZH: University of Zurich)H-Index: 5
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Abstract People tend to perceive their own opinions to be especially prevalent among others, especially among members of their ingroups. This paper proposes that this process operates differently in groups with prominent figures who take public stances on issues (opinion cues) that suggest what group members do or should think when some members of such groups are opinion deviant, meaning that their own opinions differ from their group's opinion cues. Two studies of Democrats', Republicans', and ...
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#1Mark Olsthoorn (Grenoble School of Management)H-Index: 4
#2Joachim Schleich (Fraunhofer Society)H-Index: 28
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Diffusion of low-energy houses is an important part of energy and climate policy in the European Union (EU) and in individual EU countries. Key barriers to the adoption of low-energy houses include additional construction costs and uncertainty surrounding actual energy and cost savings. In this paper, we econometrically analyze determinants of low-energy house adoption, including time and risk preferences. We rely on original data from a large survey conducted among households in eight EU countr...
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#1Benjamin J Toff (UMN: University of Minnesota)H-Index: 3
#2Elizabeth Suhay (AU: American University)H-Index: 8
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