Knowledge structure in international marketing: a multi-method bibliometric analysis

Volume: 40, Issue: 2, Pages: 364 - 386
Published: Mar 1, 2012
Abstract
This study examines the underlying forces that shape the international marketing (IM) field using three bibliometric methods: exploratory factor analysis (EFA), hierarchical cluster analysis (HCA), and metric multidimensional scaling (MDS). We apply these techniques to evaluate the knowledge structure of IM publications for the 1999–2008 period and to concurrently provide a supplemental examination of the findings for the 2009–2010 period....
Paper Details
Title
Knowledge structure in international marketing: a multi-method bibliometric analysis
Published Date
Mar 1, 2012
Volume
40
Issue
2
Pages
364 - 386
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