Contextualizing in International Business research: Why do we need more of it and how can we be better at it?

This paper joins the academic conversation about context and contextualization in Management and International Business (IB) research. I explain why it is both relevant and interesting to debate issues of context and contextualization and, as an IB scholar myself, I argue that while IB as a discipline can and should be at the forefront of meaningful contextualization of research, the current situation is that it is not. I maintain that we are...