Effects of corporate social responsibility on brand value
Abstract
This study analyses the impact of corporate social responsibility (CSR) on brand value, with the sample being a select group of US corporations with the best global brands. On the basis of the instrumental stakeholder theory, we confirm that CSR is a valid source of intangible competitive advantage. It is not used, however, to its full potential, given that CSR has a lesser impact on business performance than the size of the company and other...
Paper Details
Title
Effects of corporate social responsibility on brand value
Published Date
Jan 21, 2011
Journal
Volume
18
Issue
6
Pages
423 - 437
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