Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities
Volume: 33, Issue: 1, Pages: 79 - 97
Published: Mar 1, 2002
Abstract
Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that...
Paper Details
Title
Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities
Published Date
Mar 1, 2002
Volume
33
Issue
1
Pages
79 - 97
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