Market-driving strategy implementation through global supplier relationships
Abstract
The global supplier network is becoming an increasingly important asset for many firms. If successfully managed, supplier relationships may support the firm's strategic orientation and become a sustainable advantage on the global market. A key question is thus how the firm can develop and maintain such relationships. The market-driving strategy has recently been advanced as a more pro-active type of market orientation that aims to reconfigure...
Paper Details
Title
Market-driving strategy implementation through global supplier relationships
Published Date
Aug 1, 2012
Volume
41
Issue
6
Pages
919 - 928
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