Performance implications of nonmarket strategy in China
Abstract
Nonmarket strategy may have positive influences on a firm’s performance. How does nonmarket strategy influence a firm’s performance? This article addresses this important question by introducing two mediators: corporate social performance and adaptive capability. The empirical results based on a survey of 438 usable questionnaires from China indicate that “buffering” and “bridging,” being two kinds of nonmarket strategies, have a positive impact...
Paper Details
Title
Performance implications of nonmarket strategy in China
Published Date
Jan 19, 2007
Volume
24
Issue
2
Pages
151 - 169
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