Interaction between message framing and consumers’ prior subjective knowledge regarding food safety issues

Volume: 44, Pages: 95 - 102
Published: Feb 1, 2014
Abstract
This study analyzed the interaction between message frames and recipients’ prior knowledge. The hypothesis is that less prior consumer knowledge will result in a larger framing effect. That is, if the subjective knowledge of the public is low, then the controversy created by mass media regarding a specific food-related event will be larger. Empirical results show that message frame has an influence on college students’ purchasing intentions....
Paper Details
Title
Interaction between message framing and consumers’ prior subjective knowledge regarding food safety issues
Published Date
Feb 1, 2014
Volume
44
Pages
95 - 102
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