Classification of ambiguity in new product development projects

Volume: 12, Issue: 1, Pages: 62 - 85
Published: Jan 23, 2009
Abstract
Purpose – The “fuzzy front end” of new product development (NPD) is characterized by considerable uncertainty and ambiguity, but detailed studies of ambiguity specifically related to NPD are missing. This paper aims to establish a classification of ambiguity in NPD...
Paper Details
Title
Classification of ambiguity in new product development projects
Published Date
Jan 23, 2009
Volume
12
Issue
1
Pages
62 - 85
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