The Effect of Download Time on Consumer Attitude Toward the e-Service Retailer

Download time has been recognized as one of the most important technological impediments to electronic commerce (EC). Unfortunately, the exact consequences of this impediment are currently ill-defined. The goal of this study is to extend the work of Rose (2000) and Rose and Straub (1999) to examine how the capabilities of technological delivery impacts the success or failure of EC initiatives. Using theories from marketing and the systems...