A Strategic Alliance Approach for the on-line Game Industry between China and Taiwan

As the gradually growing market of China, many Taiwanese companies are finding new opportunities in China for extending profits. The strategic alliances for on-line game industry between China and Taiwan have become an important topic in this industry. Based on data envelopment analysis (DEA) and heuristic technique, this study proposes a new approach to resolve the issues. The objective is to provide an effective search to find the right...