Journal Evolution and the Development of Marketing

The main, original journals in marketing are Journal of Retailing (1925) and Journal of Marketing (1937). To an important extent, the field evolved from these progenitors. As Wilkie and Moore (2003) note, there was an explosion of new journals in the 1980s. This article considers the nature of the journals that have emerged in marketing and the order in which they were found to examine the pattern of growth in the field. This analysis includes...