Real Options, International Entry Mode Choice and Performance
Abstract
Recent scholarship suggests that combining insights from real option theory with transaction cost economics may improve decision-making models. In response to this suggestion we develop and test a model of international entry mode choice that draws from both perspectives. Examining samples of Dutch and Greek firms entering Central and Eastern European markets, we found that adding real option variables to a transaction cost model significantly...
Paper Details
Title
Real Options, International Entry Mode Choice and Performance
Published Date
Jul 1, 2008
Volume
45
Issue
5
Pages
936 - 960
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