Review paper
Exploring the Implications of the Internet for Consumer Marketing
Volume: 25, Issue: 4, Pages: 329 - 346
Published: Sep 1, 1997
Abstract
Past commentaries on the potential impact of the Internet on consumer marketing have typically failed to acknowledge that consumer markets are heterogeneous and complex and that the Internet is but one possible distribution, transaction, and communication channel in a world dominated by conventional retailing channels. This failure has led to excessively broad predictions regarding the effect of the Internet on the structure and performance of...
Paper Details
Title
Exploring the Implications of the Internet for Consumer Marketing
Published Date
Sep 1, 1997
Volume
25
Issue
4
Pages
329 - 346
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History