A New Look at Anchoring Effects: Basic Anchoring and Its Antecedents

Volume: 125, Issue: 4, Pages: 387 - 402
Published: Dec 1, 1996
Abstract
In previous anchoring studies people were asked to consider an anchor as a possible answer to the target question or were given informative anchors. The authors predicted that basic anchoring effects can occur, whereby uninformative numerical anchors influence a judgment even when people are not asked to compare this number to the target value. Five studies supported these hypotheses: Basic anchoring occurs if people pay sufficient attention to...
Paper Details
Title
A New Look at Anchoring Effects: Basic Anchoring and Its Antecedents
Published Date
Dec 1, 1996
Volume
125
Issue
4
Pages
387 - 402
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