The Corporate Social Responsibility Report: The Hybridization of a “Confused” Genre (2007–2011)

Research problem: This study investigates the characteristics of corporate social responsibility (CSR), which are discursive attempts at creating positive impact and indicate to readers the process of business management in society. Research questions: (1) What is the intended purpose and function of the CSR reports taken from some of the most dominant corporations in the oil, banking, and aviation industries in the US and China, and how and to...