Revenue-sharing versus wholesale price mechanisms under different channel power structures

Volume: 203, Issue: 2, Pages: 532 - 538
Published: Jun 1, 2010
Abstract
We consider a supply chain channel with two manufacturers and one retailer. Each manufacturer can choose either a wholesale price contract or a revenue-sharing contract with the retailer. We discuss and compare the results of two different types of contracts under different channel power structures, to check whether it is beneficial for manufacturers to use revenue-sharing contracts under different scenarios. Then we consider a supply chain...
Paper Details
Title
Revenue-sharing versus wholesale price mechanisms under different channel power structures
Published Date
Jun 1, 2010
Volume
203
Issue
2
Pages
532 - 538
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