Does Image Matter to Different Job Applicants? The influences of corporate image and applicant individual differences on organizational attractiveness

This research examined both the effects of various corporate image dimensions on organizational attractiveness and the moderating effects of applicant individual difference variables on the aforementioned relationships. Two studies were conducted for this research, which involved 40 bank samples and 360 student participants ( Study 1 ) and 538 employee–student mixed samples ( Study 2 ). By implementing different research designs, samples, and...