How does product program innovativeness affect customer satisfaction? A comparison of goods and services
Volume: 39, Issue: 6, Pages: 813 - 827
Published: Sep 22, 2010
Abstract
This article attempts to provide deeper insights into the link between the innovativeness of a company’s offered goods/services and customer satisfaction. This study proposes an inverted U-shaped relationship between the innovativeness of the offered goods and customer satisfaction. For the innovativeness of services, information economics and services marketing literature indicate an inverted S-shaped relationship. Two separate studies...
Paper Details
Title
How does product program innovativeness affect customer satisfaction? A comparison of goods and services
Published Date
Sep 22, 2010
Volume
39
Issue
6
Pages
813 - 827
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History