The fit of home to foreign market environment: An exploratory study of the relationship of congruence to performance
Abstract
This research draws on the foreign market entry and organizational strategy literatures to address the relationship between home and foreign market environmental congruence and overseas venture performance. Theoretical arguments from prior studies have been juxtaposed in that transaction cost and diversification perspectives hypothesize different outcomes of firm entry into heterogeneous or homogeneous market environments. Using polynomial...
Paper Details
Title
The fit of home to foreign market environment: An exploratory study of the relationship of congruence to performance
Published Date
Jun 1, 2007
Journal
Volume
42
Issue
2
Pages
170 - 183
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Notes
History