On the Dark Side of Strategic Communication
Volume: 52, Issue: 1, Pages: 122 - 142
Published: Dec 14, 2014
Abstract
Although clarity holds a privileged place within the field of business/management/corporate communication, adopting a strategic perspective suggests that ambiguity, and even deception, may be appropriate choices, depending on strategic intent. This article builds a framework for analyzing the dark side of strategic communication from both a strategic perspective and a linguistic perspective and then applies it to four business scenarios...
Paper Details
Title
On the Dark Side of Strategic Communication
Published Date
Dec 14, 2014
Volume
52
Issue
1
Pages
122 - 142
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