Citizens of the (green) world? Cosmopolitan orientation and sustainability

Volume: 46, Issue: 6, Pages: 694 - 714
Published: Mar 12, 2015
Abstract
Contemporary consumer markets are characterized by both a heightened need for sustainability and an increasingly cosmopolitan lifestyle. This article bridges these two trends and studies two untapped questions: (1) How do cosmopolitan consumers relate to sustainable behavior? and (2) How should environmental messages be framed to successfully target cosmopolitan consumers? Four studies in three countries show that high-cosmopolitan consumers...
Paper Details
Title
Citizens of the (green) world? Cosmopolitan orientation and sustainability
Published Date
Mar 12, 2015
Volume
46
Issue
6
Pages
694 - 714
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