Changing Human Behavior to Prevent Disease: The Importance of Targeting Automatic Processes

Much of the global burden of disease is associated with behaviors--overeating, smoking, excessive alcohol consumption, and physical inactivity--that people recognize as health-harming and yet continue to engage in, even when undesired consequences emerge. To date, interventions aimed at changing such behaviors have largely encouraged people to reflect on their behaviors. These approaches are often ineffectual, which is in keeping with the...