Business models and their relationship with marketing: A systematic literature review

Volume: 42, Issue: 5, Pages: 656 - 664
Published: Jul 1, 2013
Abstract
null null The purpose of this paper is to identify the degree to which the marketing discipline has hitherto engaged with business model literature. The results of a systematic review of business model literature are presented and utilise both the citation counts and the h-index to objectively demonstrate the limited engagement that the marketing discipline has had with business model literature, and the limited degree that the discipline has...
Paper Details
Title
Business models and their relationship with marketing: A systematic literature review
Published Date
Jul 1, 2013
Volume
42
Issue
5
Pages
656 - 664
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