The commercialization of user innovations: the development of the rodeo kayak industry

In this study, we analyze the commercialization process of user innovations in open communities. We have traced 16 cases of user innovators who have commercialized their own innovations or have been involved in the commercialization process to some extent. By developing and manufacturing new products, the user innovators in our sample created a fast-growing community. They used low-cost manufacturing techniques and were able to start a new...