Recognition of Cigarette Advertisement Product Logos

To the Editor. null —Five years ago we published in JAMA null 1 the results of a study examining cigarette advertisement logo recognition by young children. This study showed that children as young as 3 years recognized the cartoon character Joe Camel and could match him with a picture of a cigarette. This study was widely cited in the press and, we believe, has contributed to a better understanding of the role that cigarette advertising plays...